Marketing Toolkit

The Marketing Toolkit is a one-stop shop for all of your Clemson Libraries Marketing needs. Below you will find tools to empower you to be a content creator and to represent the Libraries at the same time.

Logos

Note: Branding Guidelines do not allow for any changes to the colors or wording of the wordmark.

Libraries Wordmark – transparent background – white and white
Libraries Wordmark – transparent background – orange paw purple text
Libraries Wordmark – transparent background – orange paw white text
Libraries Social Media Logo
Templates

Stationary

Memorandum https://drive.google.com/open?id=1o_2Lp-rFy_YB_v7qllcvI0rhF_IoIKa9
Letterhead https://library.clemson.edu/depts/staffweb/files/2020/08/Libraries_Letterhead.docx

Powerpoint

Horizontal layout https://drive.google.com/file/d/1-WmiVDf7uLQ711_LxY4W_-Bsalpg03Os/view?usp=sharing
Physical Signage
Break Hours http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Break_Hours.pptx
Called for Repair http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Call_Fix.pptx
Closed for an Event http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Cooper_Close_Event.pptx
Closing at http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Cooper_Closing_At.pptx
Desk Reopening http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Desk_Reopen.pptx
Loud Noises http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Loud_Noises.pptx
Loud Noises 2 http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Loud_Noises_2.pptx
Our of Order 1 http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Out_of_order_1.pptx
Out of Order 2 http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Out_of_order_2.pptx
Room Reserved http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Room_Reserved.pptx
Security Back http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Security_Back.pptx
Security Desk Staffed http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Security_Desk_Staffed.pptx
Under Construction 1 http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Under_Construction.pptx
Under Construction 2 http://library.clemson.edu/depts/staffweb/files/2020/06/Template_Under_Construction_2.pptx
Contacts for Media and Event Promotion

Note:All of these methods of event promotion must be considered well in advance.

Contact Instructions
Clemson University Event Calendar
https://calendar.clemson.edu/
Submit Event to be published on Clemson’s Event Calendar, include a screen graphic or flyer.
City of Clemson Administration
Sarah Wickham, swickham@nullcityofclemson.org
(864) 653-2030
Send a flyer, or written description and graphic to be posted to the City of Clemson Event Calendar.
Clemson Downs Receptionist
receptionist@nullclemsondowns.com
(864) 654-1155
Send a flyer to be printed and posted on physical event boards for Clemson Downs residents.
Clemson Downs Marketing Specialist
Ruthie Millar, ruthiemillar@nullclemsondowns.com
Send a written description to be included in the resident monthly newsletter.
Clemson Arts Center Director
Joan Phillips, joanphillips@nullexplorearts.org
(864) 633-5051
Send a flyer to be printed and posted on physical event boards for Clemson residents.
City of Easley Marketing & Event Director
Chase Campbell, ccampbell@nullcityofeasley.com
(864) 320-5482
Send a flyer, or written description and graphic to be posted to the City of Easley Event Calendar.
City of Seneca Event Coordinator
Riley Johnson, rhjohnson@nullseneca.sc.us
(864) 723-3910
Send a flyer, or written description and graphic to be posted to the City of Seneca Event Calendar.

Can also contact Riley several weeks in advance and request a radio interview on The Lake 94.1 – The City of Seneca has an hour reserved each week
and they’d be glad to interview any of us about the event/service we’re promoting. The interview would broadcast on a Saturday and then the recording goes on their website.

M Judson Booksellers Event Coordinator, Downtown Greenville
Debi Horton, debi@nullmjudson.com
Send a flyer, or written description and graphic to be posted to their website Event Calendar.
Experience Clemson, Downtown Greenville
Ellis Burnett, mburne2@nullclemson.edu
(864) 293-0737
Send physical flyers to be offered to guests or a 16:9 (landscape) graphic flyer with minimal text necessary to be inserted into a street-facing screen slideshow. Longer-term events may be displayed on stationary 1:1 screens if deemed especially relevant to Greenville and Experience Clemson.
GVL Today, (Popular email news subscription service)
hello@nullgvltoday.com
Submit events for consideration in daily email newsletters to Greenville locals, opportunity to purchase a guaranteed spot. Send a written description and graphic to the email above.